studio josefine flaig

Studio Josefine Flaig is a Gothenburg-based fashion brand creating one-of-a-kind clothing from preloved fabrics. Each piece is playful, expressive, and made to stand out — for those who see clothing as a way to express individuality.

With a focus on unisex design and creative reuse, forgotten textiles are transformed into unique garments with a new life. Moving beyond seasons and trends, the brand creates pieces to be worn, loved, and cherished for years to come.

At its heart, Studio Josefine Flaig is about making fashion more personal: bold pieces, unexpected materials, and clothing that brings joy.

Exciting news! More sizes and pieces are on the way! Stay updated by following the process on Instagram @josefine_flaig. For any specific requests, please don’t hesitate to reach out to me.
credit // photo: Leen Bellens // makeup: Anneli Jönsson // model : Terese Säljö
credit // photo: Leen Bellens // makeup: Anneli Jönsson // model : Terese Säljö, Liv Vistisen-Rörby, Moa Thoreson
credit // photo: Leen Bellens // makeup: Anneli Jönsson // model : Liv Vistisen-Rörby